Last updated: 4 March 2026
This Cookie Policy explains how Wildcard Technologies Limited ("we", "us", "our") uses cookies and similar tracking technologies when you use the MediaMind platform ("our Platform").
This policy should be read alongside our Privacy Policy and our Terms and Conditions of Use, which provide further details about how we process your personal data.
Cookies are small text files that are placed on your device (computer, tablet, or mobile phone) when you visit a website or use an online application. They are widely used to make websites and applications work efficiently, to provide information to the owners of the site, and to improve the user experience.
Cookies may be set by the website or application you are visiting ("first-party cookies") or by third parties whose services are used by that website or application ("third-party cookies").
Cookies can remain on your device for different periods of time. "Session cookies" exist only while your browser is open and are deleted automatically once you close your browser. "Persistent cookies" survive after your browser is closed and can be used to recognise your device when you next visit.
In addition to cookies, we may also use the following similar technologies:
Web beacons (pixel tags): Small, transparent images embedded in web pages or emails that allow us to track whether a page or email has been viewed.
Local storage: Technologies such as HTML5 local storage that allow data to be stored locally on your device.
Session storage: Similar to local storage but data is only retained for the duration of your browser session.
References to "cookies" in this policy include these similar technologies unless otherwise stated.
We use the following categories of cookies on our Platform:
These cookies are essential for the operation of our Platform. They enable core functionality such as user authentication, session management, and security features. Without these cookies, services you have requested cannot be provided. These cookies do not require your consent as they are necessary for the Platform to function.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| session_id | MediaMind | Maintains your login session and authenticates your identity across requests | Session |
| csrf_token | MediaMind | Protects against cross-site request forgery attacks | Session |
| cookie_consent | MediaMind | Stores your cookie consent preferences | 12 months |
These cookies allow our Platform to remember choices you make (such as your preferred language, display settings, or recently accessed projects) and provide enhanced, more personalised features. If you do not allow these cookies, some or all of these features may not function properly.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
| user_preferences | MediaMind | Stores your display preferences, language settings, and interface customisations | 12 months |
| recent_projects | MediaMind | Remembers your recently accessed projects for quick navigation | 30 days |
These cookies collect information about how visitors use our Platform, such as which pages are visited most often, how users navigate between features, and whether users encounter error messages. The information collected by these cookies is aggregated and used to improve how our Platform works. These cookies do not collect information that directly identifies you.
| Storage Item | Provider | Purpose | Duration |
|---|---|---|---|
| ph_[project_id]_posthog | PostHog | Stores an anonymous distinct user identifier and device information for analytics | 1 year |
| ph_[project_id]_session_id | PostHog | Groups page views and events into a single session | Session |
We use PostHog to understand how users interact with our Platform. PostHog uses cookies and local storage to collect anonymised information about your use of our Platform, such as pages visited, features used, and session duration. This data is processed on PostHog's EU-hosted infrastructure. PostHog does not sell your data to third parties. For more information, please visit PostHog's Privacy Policy at https://posthog.com/privacy.
When you first visit our Platform, we will display a cookie consent banner that allows you to accept or reject non-essential cookies. You can change your cookie preferences at any time through the cookie settings link available in the footer of our Platform.
You can also control and manage cookies through your browser settings. Most browsers allow you to:
Please be aware that if you block or delete cookies, some features of our Platform may not function properly. In particular, if you block strictly necessary cookies, you will not be able to log in to your account or use the core services.
For information on how to manage cookies in common browsers:
When you first visit our Platform, we will ask for your consent to set non-essential cookies (functional and analytical/performance cookies) via our cookie consent banner.
Strictly necessary cookies do not require your consent, as they are essential for the Platform to function.
You have the right to withdraw your consent at any time by adjusting your cookie settings through the cookie settings link in the footer of our Platform. Withdrawing consent does not affect the lawfulness of processing based on consent before its withdrawal.
We will refresh your consent periodically (at least every 12 months) to ensure your preferences remain up to date.
Some cookies on our Platform are set by third-party services that appear on our pages. We do not control these third-party cookies. The relevant third parties are responsible for those cookies in accordance with their own privacy and cookie policies.
Third-party services that may set cookies on our Platform include:
We recommend that you review the privacy and cookie policies of these third-party providers for further details on their use of cookies.
Some browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not wish to be tracked. There is currently no universally accepted standard for how to respond to DNT signals. We will review and update our practices as standards develop.
We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. The date on which this policy was last updated is shown at the top of this document.
We encourage you to review this Cookie Policy periodically to stay informed about our use of cookies.
If you have any questions about our use of cookies or this Cookie Policy, please contact us:
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